Tuesday, February 03, 2004

And I choose to take shit too seriously

So as part of my interning duties, I spent all of yesterday doing research about Janet Jackson's Breastcapade. I feel as though there's not that much more to say about the whole thing, and, even if there were, it doesn't deserve it. It was just a boob. On the TV. For a maximum 2 seconds. And obscured at that. Moo. Ving. On.
More interesting to me were the half-time show's opening lines, as uttered by the always profound Jessica Simpson, "Houstoooon!!! Choose to Party!" These words mimicked the just aired commercial featuring famous folk earnestly (Julia Roberts sans smile) urging us to "Choose to vote."
Now watch me get on my high horse. Ok, so the Superbowl is a special occasion for which Americans collectively choose to throw off the weighty issues of the day and gather in celebration of televisions, beer, and hot wings, while acting as though the most important thing going on anywhere in the universe on this particular Sunday afternoon is a Game, or for the non-sports inclined, the caliber of commercials.
Don't get me wrong, I like televisions and football, and I love me some hot wings, and I even enjoy the hoopla and celebration that surrounds the Superbowl in all its over-the-top absurdist, yet still community enforcing glory. But guess what? The half time show? Not on par with the upcoming presidential election. And guess what? Choosing to party? Not on par with choosing to vote. And, yes we all know those things aren't equal, and maybe telling us to party is harmless, and not going to impact our decision to vote, just like the commercial itself probably didn't make voters out of very many. And, yes, it's all in the spirit of the Superbowl, this vacation from reality, this celebration of an idealized, trouble free America.
But it's as if there was a brief interruption of the whole spectacle, when we were reminded that there are in fact other things of import going on, and then, instantly, MTV, the producers both of the commercial and the half-time show, were like "Psych! Who are we kidding? We all just want to party," which is quite frankly the sentiment most Americans already hold and why we have such a miserable voter turn out. If Jessica hadn't said those lines there would still have been a half-time show, and it still would have been as escapist and involved nudity. It just wouldn't have seemed as though it, the whole half-time show, was somehow directly belittling voting and denying its importance. And that actually would be a step in the right direction.
When it comes down to it, most Americans would rather choose to party than choose to vote (and, as if you needed proof, on Monday there was far more media coverage of Janet Jackson's breast than the fact that 7 states were about to choose a Democratic candidate for president) and, though I may sound like an over-earnest herb saying it, that's just no good.

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