Capitalizing on anything we can: The American Way

So Anthropology of an American Girl has been advertising on Gawker for months now. I think sometime in November I actually went to the site, when there was that weird squirmy fish graphic, realized it was a novel and went away, because I get bored about fiction on the computer and my eyes start to burn. Anyway. I saw a hardcopy of this book the other day, maybe at Borders? Or the Strand? It's fucking heavy, physically, and also starts with some present tense sentence like, "The party is starting, but I can't find Chris, and I feel empty." I don't actually remember it, but I have the impression there was a party, it was night, and it was cold.
The reason I’m rambling about this is that today (and probably for the last week or two), the link off Gawker reads "Jack, another creative loner, disaffected from his family, who finds sweet-raging solace as a musician./ Eventually blows his mind out on drugs and his own Kurt Cobain conclusion/ Missing Kurt? Read about Jack."
Before going on, "Sweet-raging solace" may be exactly the phrase for which gag me with a spoon was invented. So, gag me with a motherfucking spoon.
How cheap and unappealing is this Jack, Kurt comparison? And how far off the mark? If you're the type who "misses Kurt" I bet someone telling you in an advertisement that they have just the thing is going to be really, really compelling.